ABOUT US

We want to inspire our community to reconnect with themselves and with the planet we call home.

In PR we believe clothing exists to embellish life's normal rhythms, but also to communicate and express ourselves freely. To show that utilitarian can be beautiful, lasting and that beloved pieces can endure for a longer period.

We are aware of the impact of the fashion on our environment. So, for every collection we challenge ourselves to make better choices towards minimizing the negative environmental, social and economics impact on our value chain.

We focus on making as many informed choices as possible, by carefully selecting the most optimal materials. We source our knits with locally made yarns, and produce our pieces in a family owned workshop.

We are not a sustainable brand. By definition it is almost impossible to be 100% sustainable. Rather we look towards a better future of slow fashion.